Brunch on the Square is a vibrant event held in Haymarket Square during late summer, offering delectable brunch dishes crafted by local chefs, complemented by mimosas, and accompanied by live music from local artists and DJs. Tavern on the Square, the neighboring bar, recruited me to develop the event's brand identity and promotional materials, such as posters, social media content, and handouts. Drawing inspiration from the square's inviting atmosphere, I crafted a colorful brand that showcases familiar imagery, consistently drawing in patrons year after year while infusing fresh elements annually.